Reverse-Engineering Listing Worksheet

Most listing presentations are built from the seller's side of the table. This one-page worksheet builds yours backward — from the buyer's agent's desk.

Work it before the appointment: (A) The Search — which searches the listing actually lands in, who else is in the bracket, what the first photo says in 10 seconds, and what knocks the property out of searches. (B) The Talk — the three sentences a buyer's agent will say about your price, the comp they'll lean on, and the unknowns they'll price as risk. (C) The Offer — where they'll tell buyers to come in and what ammunition the listing hands them. (D) Work Backward — the day-one information packet checklist, the price that survives their comp pull, the seller's net at that price, and your honest day-14 move if the market says no.

Print one per listing appointment. Instant download (ZIP with print-ready PDF). One license per agent; free updates for 12 months. All digital sales final — we fix or replace any file problem, and refund if we can't.